About Us

As a non-profit dedicated to enhancing life for Angelenos through the power of tourism, Los Angeles Tourism represents over 1,000 local businesses and promotes LA as a global destination for unscripted, unforgettable experiences.

In true LA fashion, the official logo at the heart of this collection was born from a first-time collaboration between creative legends and longtime friends: Shepard Fairey of STUDIO NUMBER ONE and Andy Cruz of HOUSE INDUSTRIES. 

The hand-drawn script captures LA’s movement and self-expression, while the sun motif radiates possibility — from sunrise to sunset, from the ocean to the streets. This is more than merch. It’s a tribute to a city unlike any other. WE LOVE LA.

Follow us on social @discoverLA or visit us at www.discoverLA.com.